At the LMA/Borrell Local Media Conference in Chicago, Gordon Borrell presented the results of two surveys -- one that showed that roughly 85% of local ad agencies recommend a mix of traditional and digital advertising together will produce better results than just using one or the other. The second survey of local advertisers showed 90% prefer a combination of traditional and digital advertising over using just one form.
Your advertisers are more than likely using some form of digital advertising. eZIPs digital ad tools can be a new revenue stream for you and help you to capture ad dollars that are probably going to someone else. Our program is a pay as you go system, so there are no upfront costs -- we don't invoice for anything until you sell a campaign.
LMA is an association of local newspapers, TV & radio stations, directories and research partners -- coming together to share ideas and best practices in the changing media environment. Gordon Borrell is a well respected consultant that conducts research and analysis-- providing valuable insights into today's media landscape.